Marketing Communications Tips and Treats

Importance of Landing Pages

Seeded on Wed Nov 1, 2006 3:04 PM EST (MediaPost | Online Media Daily)

Why are landing pages ignored? When people click through from anywhere on the Internet, this is what they see first - and often last. Have you had good / bad / indifferent experiences with landing pages you'd like to share?

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No News, No Press? Not always.

Tue Oct 31, 2006 5:55 PM EST

OK, "PR 101" says that a "news" release needs to have news, right? And we'd agree … most of time.

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Plugging the Trade Show Dollar Drain

Tue Oct 31, 2006 5:54 PM EST

Trade shows eat 40 – 60 percent of most marketing budgets.

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Are Your Analytics Tools Working For or Against You?

Seeded on Tue Oct 31, 2006 5:45 PM EST (CNET News.com)

This is a good primer on web analytics. If you're a pro, this will be a yawner most likely. What have you discovered about analytics - useful, confusing, don't use 'em?

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Marketing Communications

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"Good questions lead to creative results," is a philosophy everyone should agree on.

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